Elevating Journeys
In the shadows of the Alps,
a new chapter begins.
Guided by our heritage,
we focus on speed, not sport.
We find beauty in sophistication
and create automobiles that master
both performance and comfort.
For the discerning few.
Who drive far, travel fast
and seek the exceptional.
Thank you for visiting our website. BMW ALPINA appreciates your interest in the company and its products and services.
BMW AG is not required to and will not participate in dispute resolution procedures before a consumer conciliation body within the meaning of the German Consumer Dispute Resolution Act (VSBG).
Compliance with applicable laws is firmly anchored in the BMW Group's corporate governance. Where reference is made to BMW Group or any BMW Group company such reference implies compliance of such company with all laws applicable to it and nothing should be interpreted to the contrary.
Further details of the official fuel consumption figures and official specific CO2 emissions for new motor vehicles can be consulted in 'Guidelines on fuel consumption and CO2 emissions for new motor vehicles', which is available at all retail outlets as well as from DAT Deutsche Automobil Treuhand GmbH, Helmut-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany and online at http://www.dat.de/leitfaden/LeitfadenCO2.pdf.
Hereby, BMW AG declares that the radio equipment in all of its motor vehicles is in compliance with Directive 2014/53/EU. For EU declarations of conformity of the manufacturers of each type of radio equipment, please refer to the Supplementary Owner´s Handbook "Declaration of Conformity" or the Integrated Owner´s Handbook in the vehicle, respectively. All external hyperlinks and information included were valid at the time of publication; BMW AG provides updated information at http://www.bmwgroup.com/conformity.
© Copyright BMW AG, Munich, Germany. All rights reserved. The text, images, graphics, sound files, animation files, video files, and their arrangement on the BMW Group website are all subject to copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other sites. Some BMW websites may contain images whose copyrights are attributable to third parties.
Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW AG, including marks, model names, logos, and emblems.
The information on these websites is provided "as is" and without warranty of any kind, expressed or implied, including (but not limited to) any implied warranties of merchantability, fitness for any particular purpose, or non-infringement of third party rights. While the information provided is believed to be accurate, it may include errors or inaccuracies. In no event shall BMW AG be liable to any person for any special, indirect or consequential damages relating to this material, unless caused by gross negligence or intentional misconduct. BMW AG is not responsible for the contents of websites that are maintained by third parties and therefore waives its liability for any links from this website to other websites.
The BMW Group has sought to achieve an innovative and informative website. However, you also need to understand that the BMW Group must protect its intellectual property, including its patents, trademarks, and copyrights. Accordingly, please appreciate that no license to use the intellectual property of BMW Group companies or the intellectual property of third parties has been granted by this website.
BMW AG
Petuelring 130
D-80809 München
The high standards you expect from our products and services are our guidelines for handling your data. Our aim is to create and maintain the basis for a trusting business relationship with our customers and prospects. The confidentiality and integrity of your personal data is top priority for us.
Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich, domicile and court of registry: Munich HRB 42243 (hereinafter "BMW"), is the provider of the website www.bmwalpina.com and responsible for data processing in connection with the use of the website.
Unless stated otherwise in detail in the relevant sections of the website, personal data generated from the use of our website www.bmwalpina.com is processed as follows:
BMW utilizes your personal data for communication in the context of contract execution (e.g., participation in events, booking test drives) or for addressing a request you have made (e.g., inquiries). We will contact you without separate consent, for instance, in writing, by phone, via messaging services, or by email, depending on the contact details you have provided.
We may also reach out to you in carefully considered cases with promotional communications (e.g., sending invitations), provided that the data protection legal requirements are met and you have not objected to the use of your data for promotional purposes.
BMW processes your personal data, which you have provided or which we have collected during our interactions with you, on this basis to further optimize your BMW Alpina experience, for example, to respond to your inquiries as effectively as possible or to clearly identify you during your contact with us.
If you subscribe to our newsletter, we will use the information you provide to send you the newsletter you are interested in. You may withdraw your consent to receive our newsletter at any time. Further details on data processing and contact information for withdrawing consent can be found in the declaration of consent for the respective newsletter.
In addition, we also process personal data wherever there is a legal obligation to do so – for example, where necessary to enable operation of IT systems, including the following activities:
BMW is subject to a wide range of additional legal obligations. To comply with these obligations, we process your data to the required extent and, if necessary, submit it to the responsible authorities in accordance with legal reporting requirements.
We store your personal data only as long as required for the intended purpose. If data is processed for multiple purposes, it will be deleted or only stored in a form that cannot be directly traced back to you, as soon as no longer needed for the final specified purpose.
We utilise state-of-the-art technology to store your data. The following safeguards are used, for example, to protect your personal data from misuse or any form of unauthorised processing:
BMW is a global company. If necessary to process your request, your information will be forwarded to the national sales company in your home country, for example. We also use contracted service providers who prefer to process data within the European Union.
If data is processed in countries outside the European Union, BMW uses EU Standard Contracts, with appropriate technical and organisational measures, to ensure that your personal data is processed in accordance with European data protection standards. If you wish to view the specific safeguards for the transfer of data to other countries, please contact us through one of the communication channels listed below.
The European Union has already established a comparable level of data protection for certain countries outside the EU, such as Canada and Switzerland. Since the level of data protection is comparable, data transmission to these countries does not require special approval or agreement.
If you have any questions relating to our use of your personal data, we recommend that you contact the company's Data Protection Officer:
BMW AG
Data Protection Officer
Petuelring 130
80788 München
datenschutz@bmw.de
As the party affected by the processing of your data, you may claim certain rights under the GDPR and other relevant data protection regulations. Under the GDPR, you are entitled to claim the following specific rights vis-à-vis BMW as the data subject:
You have the right to request information on the data we hold about you from us at any time. This information includes, but is not limited to, the categories of data we process, the purposes for which it is processed, the source of the data if not collected directly from you, and, if applicable, the recipients with whom we have shared your data. You can obtain a copy of your data from us free of charge. If you require additional copies, we reserve the right to charge you for these copies.
You have the right to request that we rectify inaccurate data relating to you. We will take appropriate steps to keep the data we store and process on an ongoing basis accurate, complete and current, based on the most up-to-date information available.
You have the right to request that we erase your data, as long as the legal requirements for this are satisfied. This may be the case under Art. 17 GDPR if
and provided that processing is not required
You have the right to request that we restrict processing of your data if
You have the right to request that we transfer your data – if technically possible – to another responsible party. However, you may only enforce this right if data processing is based on your consent or is necessary for the performance of a contract. Rather than receiving a copy of your data, you may also ask us to submit the data directly to another responsible party specified by you.
You have the right to object to the processing of your data at any time for reasons that arise from your particular situation, as long as data processing is based on your consent, on our legitimate interests or those of a third party. In this case, we will cease to process your data. This does not apply if we can show that there are compelling legitimate grounds for processing that outweigh your interests, or if we need your data for the establishment, exercise or defence of legal claims.
We make every effort to comply with all requests within 30 days. However, this period may be extended for reasons relating to the specific right or complexity of your request.
In certain situations, we may be unable to provide you with information about all your data, due to legal requirements. If we are unable to fulfil your request for information in such a case, we will notify you of the reasons.
BMW AG takes your concerns and rights very seriously. However, if you believe that we have not responded in an appropriate manner to your complaints or concerns, you have the right to lodge a complaint with your local data protection authority.
This Website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80809 München).
Contact: bmw-alpina-imprint@bmwgroup.com
Phone: +49 89 382-0
Monday - Friday, between 8:00 AM and 5:00 PM (CET)
The legal representatives of BMW AG are the members of the Board of Management:
Oliver Zipse (Chairman), Jochen Goller, Ilka Horstmeier, Walter Mertl, Nicolai Martin, Milan Nedeljković, Joachim Post
Chairman of Supervisory Board:
Nicolas Peter
Domicile and Court of Registry: München HRB 42243
Value-added tax identification no.: DE129273398
